After years of synergy in all levels, including operational, processes and cultural, it's time now for Tata group companies - Tata Consultancy Services (TCS) and CMC Ltd. - to adopt 'joint go to market approach' in both domestic and international markets to make the combination a formidable one, said S Ramadorai, chairman, CMC Ltd and chief executive officer of TCS.

"CMC and TCS have drafted a 'joint go to market approach' to address opportunities both in domestic and international markets, as we believe that these two organizations together create a formidable combination to enhance value of both organizations as well as to customers," Mr. Ramadorai said on the 29th Annual General Meeting of CMC here recently.

CMC with the help of TCS will focus more on upscaling all its internal processes to achieve excellence in project execution and service delivery to meet the global standards and to achieve accelerated growth, he said.

Later speaking to FE on the sidelines, TCS chief financial officer S Mahalingam said: "In addition to exclusive marketing of TCS at the global markets, TCS' marketing team will also pitch for projects to be done jointly by both TCS and CMC to enable the latter to scale up new heights."

"TCS marketing arm even try to bring exclusive projects for CMC, where it found to be more stronger and can handle the projects independently or in little cooperation with TCS," he said.

Keeping in mind the CMC's inherent capabilities in areas of ports, e-governance, stock markets, insurance, crime detectives, event management TCS will jointly work together to make the combination a formidable one in global markets, Mr. Mahalingam said.

"We believe with the 'joint go to market approach' will see CMC's global revenue to the overall revenue will go up from current 20% to 30% this fiscal and will go up further over the years," he added.

R Ramanan, managing director and chief executive officer of CMC Ltd, said: "CMC's strong domestic capabilities and TCS' strong international market presence will create an unbeatable combination for accelerated growth."

This approach will enable CMC to consolidate its dominance in domestic market, while increasing its international presence further. Some of the important areas where two can work together, including in embedded, e-governance, insurance, stock market, ports and educational.

It is planning to add another 300 to 400 employees during the fiscal to the current level of 3,200 associates, which will help CMC position itself strongly in the IT-enabled services (ITeS) area with large scale digitalization opportunities in the global market with a clear focus on biometric, census, elections, mobile application, PKI infrastructure, smart card solutions and applications, he said.

"We continue to invest heavily on R&D, embedded software and other areas to maintain our leadership in this area," he added.